There is a new buzzword for 2021. Thankfully, it is not “COVID”, “pandemic”, or “lockdown.” It’s “skinimalism.” Pinterest describes it as “the end of the caked-on makeup look” allowing people to embrace their “slow beauty” and let their “natural skin texture shine through.” I know we are all trying to forget the pandemic and all things negatively related to it. However, I can’t help but think that the minimal makeup look isn’t an indirect result of the pandemic from the mask wearing to the lockdowns. Many people learned they didn’t need all of the make-up and enjoyed the benefits of a more minimalist, natural approach bringing about a new “effortlessly chic” routine offering simplicity and sustainability.

I have to admit that I have never been much of a make-up wearer. In fact, I would liken my heavy make-up skills to something like a raccoon that got into a fight with the sparkle fairy. It is not good and never has gone well for me. However, one thing my mother engrained in me from a very early age is that taking care of my skin is the real key.

hands and lotion

My skincare routine consists of starting and ending the day with a clean face followed by moisturizer. It doesn’t have to be a big, long, drawn-out process if you are using products with natural ingredients like those found in the St. James’s Well products.

sjw products

Their products are GMO-, paraben-, silicone-, sulfate-, and cruelty-free. Start your skincare regimen with the CBD Infused Cream Cleanser, followed by the CBD Infused Facial Cream. They also offer other specialty spa-like products such as the CBD Infused Mask, CBD Infused Neck Cream and the CBD Infused Revitalizing Facial Serum. Begin your skinimalism approach with natural beauty products from St. James’s Well.